We all want to generate traffic and hopefully sales
to our on-line business. Probably the best way to do so is
by using “Opt-In” Leads. An “Opt-In” lead is where an
individual fills out a form on a web site giving their
personal information, i.e. name, e-mail address, phone
number, and sometimes a physical address. They fill out
these forms looking for information about making money with
There are many things to be careful of when using these
leads. Unless you find a reputable lead supplier, chances
are you will receive used and abused leads which will
definitely lead to SPAM complaints. You want to purchase
leads that haven’t been sold more then once or twice. Yes,
these will be more costly, but it will be money well spent!
The best leads will also have an IP and Date Stamp when the
people filled out the form requesting information about a
Most of the leads you will find readily available are from
people who see a pop-up ad that says “Fill out this form
and win a prize” Come on….admit it…You have filled out
at least 1 of these forms before. Don’t worry…we all
have. I think I’m still receiving unwanted e-mail from a
company promising me a free widget. Here is the problem,
I don’t remember filling out forms for a lot of the junk
mail I receive. Not to say I didn’t fill it out, I just
don’t remember doing so. I’m sure if I wasn’t involved in
Internet Marketing, I’d be pretty upset by all the junk
e-mail I receive.
Another source of cheap leads are from Free For All (FFA)
programs. We all know how FFA’s work. You submit your page
link to an FFA and the owner of the page you submitted to
sends you a confirmation e-mail with their own ad in it.
I don’t recommend purchasing leads from the aforementioned
sources. If you do, you are only asking for trouble!!
I could actually write complete articles describing why you
wouldn’t want to purchase leads from the sources I
There are very reputable lead companies out there that you
can purchase leads from. If you are interested in more
information, just drop me an e-mail.
Thanks and Have a Great Day!!